Shocked Whitby mayoral candidate Rocky Varcoe is demanding an apology for a rival’s reference to Adolf Hitler in a YouTube video.

In the nine-minute clip, Marcel Brunelle, a former mayor who’s taking another run at the job, discusses the qualifications for a good mayor and the need to work together with council.

“You can’t be an Adolf Hitler,” he tells Garth Riley, a TV show host.

But while Brunelle admits the reference was “probably a poor choice,” he’s not apologizing.