A clothing label on a UK brand of pants is at the center of controversy for laundry instructions that many people are calling sexist.
British journalist Emma Barnett tweeted a photo of the label after seeing it on a pair of her boyfriend's pants. The laundry instructions begin normal enough with the usual directions of "machine wash warm." It's the next bit that stuck out to Barnett: "OR – GIVE IT TO YOUR WOMAN, IT'S HER JOB."
The Twitter pic has sparked a firestorm against the company, Madhouse, which tweeted a response a day after the controversy broke, saying the label had gone unnoticed:
"There was never any intention to offend it is obvious that we need to be a lot more careful when proofing sold goods. If we had noticed the label the items would never of been put in our stores. A mistake was made and we apologise for this," Madhouse tweeted.
Plenty of critics took the opportunity to blast Madhouse on Twitter, one user saying, "Way to alienate a substantial part of your potential customer base :O."
Other users have defended the label as harmless fun. "It's a joke, get over it! Why are people so touchy...," one person Tweeted.
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Some have taken opportunity to shed light on gender roles still in play, both jokingly and seriously.
"i could forgive it if it was at least funny :( besides...what about the gay guys.. do both of them do laundry? or just one?," said one Tweeter.
Another woman wrote,"I tried to get up in arms over this, but couldn't . Maybe it's because the laundry basket I'm carrying is too heavy?"
Do you think the label is sexist or an innocent joke?