Announcer Steve Higgins, model Hannah Davis and host Jimmy Fallon reveal the 2015 SpoDouglas Gorenstein/NBC/NBCU Photo Bank via Getty Images

Reuters – Sports Illustrated magazine said on Wednesday that model Hannah Davis, 24, will appear on the cover of this year's annual swimsuit issue.

This year's edition will launch online on February 9 and in print on February 10, the magazine said. It is the most widely-read edition each year of the magazine, which is owned by Time Warner Inc.

Sports Illustrated, which was first published in 1954, developed the swimsuit edition to help the magazine's slow sales in the wintertime.

It has previously featured the likes of Heidi Klum, Elle Macpherson, Tyra Banks and Kate Upton early in their careers.


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