Stella paying up for TIFF tweeting

Stella Artois is looking to snatch somebody out of their office cubicleand give them an insider’s access to the Toronto Film Festival. There’sonly one catch: The insider has to tweet away about the hottest partiesand coolest movies.

Stella Artois is looking to snatch somebody out of their office cubicle and give them an insider’s access to the Toronto Film Festival. There’s only one catch: The insider has to tweet away about the hottest parties and coolest movies.

“We wanted to be able to provide access to Stella Artois fans so they can really take part,” said John Robinson, who does marketing for the beer company. “We’re looking at people who are major film buffs, party lovers, people that want inside access to the cool parties.”

Living the high life for the duration of the festival — which runs through Sunday — is not going to be an easy job, Robinson said. “It’s full on, ten days. They’re going to be exhausted by the end of it, but that’s why we’re looking for those committed, excited individuals. They’ll gives us an insider’s perspective on what really goes on in some of these parties and screenings.”

The same search is taking place in B.C. for the Vancouver Film Festival from Oct. 1 to 16.

While the insider doesn’t need particular qualifications, it is a paid position and Stella wants to get its money’s worth. Reviewing the latest Lars Von Trier film in a 140-character tweet is no easy feat. It requires a shrewd understanding of film and language, Robinson said.

“We want them to be able to capture the moment in a few short words. You have to be very efficient,” he said. “These tweets can be anything. Not everybody’s going to excited about what Brad Pitt is wearing, but everyone’s excited about film in some regard.”

Fans who want the inside scoop can follow the winner via the insider’s own Twitter account or go to Clubstellaartois.ca, which will aggregate a number of people tweeting at the festival, including the insider.

 
 
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