Home
 
Choose Your City
Change City

Study finds brands we love the most

It’s often been said that customers don’t actually buy products so much as they buy the brands behind those products — and if that’s so, certain companies are in particularly good shape.

It’s often been said that customers don’t actually buy products so much as they buy the brands behind those products — and if that’s so, certain companies are in particularly good shape.

BrandKeys, a research group that probes consumer behavior, surveyed Americans 18-65 years old to find the brands that speak most to them. The group’s Customer Loyalty Engagement Index ranks more than 500 brands across dozens of product categories ranging from fast-food restaurants to auto companies, based on which inspire the most loyalty from their customers.

Best Discount Retail Store: Wal-Mart
In the world of big-box discount retailers, Wal-Mart is king. Not just because of its size, but because customers continue to be enthusiastic about shopping there. Wal-Mart beat out competitors like Target and Kmart in this category for having the most customer loyalty.

Best Company for Laptops, Cell Phones: Apple
It should come as little surprise Apple ranks high for customer loyalty. After all, any company that can inspire thousands of people to line up outside stores for the launch of each and every new product certainly isn’t lacking too much in loyalty.

Apple ranked as having the strongest brand in the laptop category and the smartphone category, according to BrandKeys, and indeed Apple seems to be the shining example a company that builds loyalty by consistently pleasing its customers with innovative products and a unique customer experience.

Best Automotive Company: Hyundai
According to BrandKeys, no car company inspires more customer loyalty than Hyundai. The company ranks fifth overall for its ability to delight custo­mers, and it’s not hard to see why: Hyundai’s cars are consistently afford­able and come with an incredible 10-year/100,000 mile warranty. And the company has not really been set back by recalls in recent years.

Best Quick-Serve Restaurant: McDonald’s
Say what you will about McDonald’s, but the company has consistently ranked high on BrandKeys’ annual standings. This year, McDonald’s beat out other major fast food chains like Subway and Burger King to hold onto the top spot, and it ranked seventh of all the companies surveyed for its brand’s ability to delight customers.

Best Airline: Southwest
While most other airlines have been busy increasing existing fees and adding a few new ones on top, Southwest has chosen to keep fees low and use this as a way to appeal to more consumers. And clearly it’s working, as the company tied for first for brand loyalty among the major airlines, after having come in second the year before.

Best Coffee Chain: Dunkin Donuts
Starbucks may be world’s largest coffee chain, but according to BrandKeys, it’s still second to Dunkin Donuts when it comes to customer loyalty. But perhaps Starbucks’ new logo will help the company’s brand to resonate more with customers going forward.

 
Consider AlsoFurther Articles