krista sylvester/for metro calgary


Donna Criss gets a fluorescent pink ribbon tattoo on her ankle by artist Veronique Jenkins at The Arthouse Inc.

A close-up of the pink ribbon tattoo done by an artist from The Arthouse Inc.

A city tattoo shop is asking Calgarians to “think pink” and get inked for life this month to show their support for survivors and victims of breast cancer.

The Arthouse Inc. tattoo studio in Kensington held an event last weekend that raised more than $7,000 for the Alberta Cancer Foundation by tattooing customers with pink ribbons and has now extended the fundraiser until the end of this month.

Arthouse owner Sondra Musa came up with the idea and has been overwhelmed by the support the fundraiser has drawn.

“People have been so supportive because it is such a unique concept. We have friends and family of survivors and victims coming in and people who just want to support a good cause,” Musa told Metro.

The tattoo artists have been donating their wages and the proceeds from the tattoos — priced at $150 or $200 — that incorporate the pink breast cancer ribbon with a name and/or the inscription “Inked for Life” above it.

“They’ve been great — working for free and everything we’ve made has gone straight to the cause. It’s great, guys are even getting the pink tattoos. Even my dad got one and he’s 80!”

Musa’s goal is to raise $10,000 towards the Weekend to End Breast Cancer, which she is also participating in, so the studio only needs $3,000 to reach the goal.

Call the Arthouse Inc. at 283-2883 for more info., or visit

The tattoo shop will also be selling raffle tickets to win prize packages worth more than $1,000 this weekend at the Sun and Salsa Festival to reach their goal.

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