TD Bank will be offering seven-day banking across the country at more than 300 of its TD Canada Trust bank locations as a response to customer demands for more flexible hours.

On Thursday, the bank announced longer branch hours and starting Feb. 13, more than 300 branches will be open seven days a week including from noon to 4 p.m. Sundays.

“Our promise to customers is comfortable banking, which means superior service and convenience — that’s how we compete,” said Kerry Peacock, executive vice-president, branch banking, TD Canada Trust, in a release.

“We already have the longest banking hours in the country, 50 per cent more than our competitors, and soon we’ll have branches open to serve customers all week long, when it’s convenient for them.”

The announcement follows Wednesday’s release of the Surviscor Online Banking scorecard that showed TD fell as the top-rated bank in terms of online customer support.