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TFC addresses fans’ discontent

Tom Anselmi wants to get a few things off his chest.

Tom Anselmi wants to get a few things off his chest.

First of all, the chief operating officer of Maple Leaf Sports & Entertainment is “pissed off” about the poor performance of Toronto FC this season, which will see the team miss the playoffs for the fourth straight year. He also admits the club “screwed up royally” with its season ticket renewals.

And he vows to “get this fixed real quick” by rejigging season ticket packages and hiring the right general manager to improve on-field results.

“We don’t feel good about the fact that we are where we are because the objective this year was the playoffs and we missed it,” Anselmi said in an interview yesterday. “It’s bothering me.

“I feel a personal obligation to our fans to deliver ,and so far we haven’t.”

TFC, which has been a box office sensation since it joined Major League Soccer as an expansion team in 2007, was officially eliminated from the playoff race last Saturday just prior to a 3-0 loss to Chivas USA.

In a wide-ranging conversation just three days before the deadline for 2011 season ticket renewals, Anselmi made a plea for fans to “hang in there.”

Scarf-waving supporters, angry with the lack of improvement on the field and dramatic increases of more than 30 per cent in cost and four more games in their season ticket packages for next season, have been voicing their displeasure with chants and protests during home games.

TFC will announce today that Anselmi is going to hold a series of town hall meetings with supporter groups.

The club is also removing a pair of CONCACAF Champions League matches from obligatory purchase in season tickets, a move that will cut the total cost of the 2011 package, he said.

 
 
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