The Age of Persuasion: How Marketing Ate Our Culture
Author: Terry O’Reilly & Mike Tennant
Publisher: Knopf Canada
Price: $34.95 (Hardcover)
Penned by the creators of the CBC Radio program The Age of Persuasion, the book of the same title explores advertising in an attempt to demystify the medium and explain the strategies various ad forms use to capture our attention.
The authors explore branding, jingles, celebrity endorsements, YouTube’s relationship with marketing and many other phenomena since advertising’s early days, deconstructing the implanted motivations and quashing misconceptions, like the belief advertisers intentionally make irritating spots to stay memorable.
Splashed with sidebars explaining advertising terms and key moments in marketing history, The Age of Persuasion will turn you from ad target to active engager.