Paige Adams-Geller has a surprising message for fans of her eponymous denim line: Thin isn’t necessarily in.


The L.A.-based former model and pageant queen says she spent years battling anorexia to fit the industry standard, but it was only after she recovered to a healthy weight that her career took off.


“When I went to treatment (for anorexia), I gained weight quickly, and it was a very scary feeling because you don’t know when it’s going to stop,” she recalls. “But that’s when I met the guys from Lucky Brand Jeans, who told me I had the perfect proportions for their line. And it was such an unusual feeling to be rewarded for being fuller and more curvy.”


As a size 6, Adams-Geller’s curves filled out the jeans much better than her size 0 counterparts. In fact, she looked so good in denim that she quickly became the most sought after fit model in a town of tiny tushes.


“Going in and trying on these jeans and having them feel great and look great was a new experience for me,” she says. “And if I started to get too skinny, I wouldn’t get paid – so I had to keep my weight up and that’s when I learned to finally appreciate that I looked healthier and felt better.”

With years of experience under her custom leather belt, Adams-Geller managed to incorporate all she’d learned into a science: The science of fit. By 2005, the newly-minted designer debuted Paige Denim to a public ravenous for proper-fitting jeans. A book and a website specifically designed to match body type to the right cut followed soon after.

“I think that fit never goes out of style no matter what you’re doing in a line. I could do denim, non-denim, jackets, gowns, and to find a great-fitting article of clothing is the most important thing,” she says.

While her brand has taken off amongst young Hollywood celebrities, Adams-Geller wants her clients to know that her jeans are meant to fit everyone. She even makes a point of sending models back to their agencies if they’re too skinny.

“You’re supposed to fill out jeans, you’re not supposed to have a saggy butt!” she says with a laugh. “So it’s been interesting trying to get that message out there while finding a hip, cool model that’s not plus size but looks great in the jeans.”

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Perfecting fit

First thing’s first
Stop obsessing over the number sewn into your pants. “People can be fixated on sizes and there’s no set standard in the industry for what a size is,” Paige Adams-Geller advises.

Crack is wack
Ladies and gentlemen, have a seat. “I think that one of the biggest mistakes people make is to not do the sit-down test,” says Paige.

Loose Cannon
On the other hand, too much give isn’t good either. “Most jeans will tend to grow a bit, so you need to walk around in them, bend, flex... you don’t want it to look dumpy.”