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Thinking pink nets millions

Wearing pink shirts, pink ribbons, pink wigs, pink pants, pink hats, pink tiaras and pink leis, more than 22,000 people took to downtown streets yesterday morning for the Toronto portion of the 19th annual Canadian Breast Cancer Foundation CIBC Run For The Cure.

Wearing pink shirts, pink ribbons, pink wigs, pink pants, pink hats, pink tiaras and pink leis, more than 22,000 people took to downtown streets yesterday morning for the Toronto portion of the 19th annual Canadian Breast Cancer Foundation CIBC Run For The Cure.

The Run For The Cure was held in 60 communities across the country.

Toronto participants alone raised $5,234,197 for breast cancer research and education, organizers said — a 28 per cent increase over 2009.

Many of the Toronto participants wore stickers on which they wrote the names of the people for whom they were running: Mothers, daughters, grand­parents, siblings and friends.

“I’m feeling a little helpless and far away, so I decided to raise money and run,” said Barrett, who raised $1,290.

“You kind of don’t know what to do in this situation. I thought this would be a good way to do something positive.”

Early results indicate record-breaking totals on a national level and in Ontario. Nationally, about $33 million was raised with more than 170,000 people participating in 60 run sites. Last year, $26.5 million was raised nationally.

 
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