Coffee lovers rejoice! After years of resistance, Tim Hortons Inc. is bowing to consumer pressure and will now accept debit card payments in the bulk of its Canadian stores, the Toronto Star has learned.

Canada’s iconic coffee chain, which is set to announce its national debit rollout today, says customers have been increasingly asking to pay with bank cards. The move comes about three years after the company first rolled out the option of paying by MasterCard and a reloadable Tim Card.

Cash is still king with Tim Hortons customers. But with non-cash payments the wave of the future for quick-serve restaurants, Tim Hortons is finally confident the technology won’t slow service.

“Debit is a very popular form of payment in Canada,” said chief operations officer Roland Walton. “We see it as a great opportunity to give the guest what they are looking for.”

Previously, only locations in Western Canada accepted debit. The company first introduced it in Alberta in 2003. It later extended it to stores in B.C. and Saskatchewan. “The demand in the west was the strongest,” Walton said.

That inconsistent policy has irritated Eastern Canadian customers, who are increasingly migrating to electronic payments.