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<p>Two new U.S. television shows are vying to take over from Sex and the City as the most fashionable shows on television.</p>




Cashmere Mafia, Lipstick Jungle vie for title


Two new U.S. television shows are vying to take over from Sex and the City as the most fashionable shows on television.





For six seasons American women tuned into HBO to see what Sarah Jessica Parker was wearing, from expensive Manolo Blahnik sling-back shoes to high-end designers such as Jean Paul Gaultier. But since the show went off the air in 2004, fashionistas have been left without their weekly inspiration.





Now, ABC’s Cashmere Mafia, which began airing a month ago, and NBC’s Lipstick Jungle, adapted from a book by Candace Bushnell who authored the Sex and the City book, are hoping to take over that mantle.





And at New York’s Fashion Week this week they rubbed shoulders with fashion elite in a bid to raise their profile.





Designers say television exposure can be great for business — as is any celebrity wearing their clothes — but it has to be a series that fits with their brand and has to be a hit.





“It’s something that designers are more and more interested in doing,” Bushnell said after cutting the ribbon last Friday to open New York Fashion Week with Lipstick Jungle stars Brooke Shields, Kim Raver and Lindsay Price.





“It’s no secret that the two series are trying to inherit the viewership gold mine that was Bushnell’s Sex and the City,” New York magazine wrote, naming Cashmere Mafia the narrow winner in the fashion stakes.





Sex and the City chronicled the lives of four single women living in New York City and ended in 2004 but will return as a movie this summer.





The Lipstick Jungle stars all graced front rows at New York Fashion Week, along with Cashmere Mafia’s Lucy Liu.


 
 
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