More traffic equals more money.

With a simple mouse-click, a 23-year-old Mount Royal University marketing student is offering the chance to win a lottery without paying a dime. The only catch — the prize is determined by the frequency and volume of website traffic at thetwitterlotto.com.

“I started this for a class project but it really caught on at first and I want to see just how far it can go. As the website grows and evolves, so does the jackpot,” Peter H. Danihel said, adding the prize is already $2,500, and he may take 10 per cent of the final total.

Danihel is banking on the millions of people who access the Internet daily, and he has already seen interest from advertisers like Party Poker. Users need only enter the site to have a chance of winning the lottery.

“I’m doing this because I want employers to look at me and take me serious and see that I can build something from the ground up, and maybe I can apply it to my own business,” he said.

Danihel said the jackpot cash comes from advertisers, who loved the idea, and one lucky random name will be drawn Dec. 25.

“Someone will get a nice chunk of money, and advertisers get traffic to their websites; it’s a win-win situation.”