The launch of the 2009 United Way of Halifax Region campaign kicked off Friday with a celebration at Grand Parade.
Campaign co-chairs Steve Murphy of CTV News, and Jamie Baillie, president and CEO of Credit Union Atlantic, are returning from last year and announced to the crowd that this year’s goal is to raise $6 million.
Last year’s targeted mark of $5.8 million was surpassed when donations reached $5.84 million.
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“A bold goal requires inspiring leadership, and we are most fortunate to have two great leaders at the helm of this campaign,” Catherine J. Woodman, president and CEO of United Way of Halifax Region, told the crowd. “These gentlemen both bring a tremendous amount of passion, focus, heart, skill and determination to this campaign.”
This year’s campaign will be conducted across the Halifax Regional Municipality with 5,000 volunteers organizing and canvassing their workplaces. Funds are raised through payroll deduction and corporate donations.
United Way of Halifax Region was founded 1925 to support individuals, families and organizations. A release from the United Way said, thanks to the 2008 campaign, 100 programs are funded as a result of the money raised.