A rare, fine copy of the Action comic book that launched Superman as the first superhero is coming up for auction.

Comic book expert Stephen Fishler says bidding for the comic book begins at $1 and is sure to go up, up and away. It originally cost 10 cents in 1938. He says copies of Action Comics No. 1 in "fine" condition are worth about $126,000 but this one could sell for several times that. About 100 copies of the No. 1 edition are known to exist.

The unidentified owner bought the magazine for 35 cents in 1950.

Fishler and Vincent Zurzolo, co-owners of Metropolis Collectibles, will offer it on their website, ComicConnect.com, for two weeks beginning Friday.

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