Vero app
Credit: Vero

Vero, a social media app that was first introduced in 2015, has gained popularity in recent weeks. If you’re wondering what is Vero app and why is everyone talking about it lately, or if it will be a social media network that will replace other popular social media networks, we can help.

 

It appears that nobody was talking about the Vero app a week ago but the big question seems to be why has it become so popular lately? The Vero App is currently ranked as the second top free app in Apple App Store, with the YouTube being first and Instagram ranked third. 

 

What is Vero app?

Vero, or its full name Vero – True Social, is a social app that is somewhat like other social media apps such as Facebook, Instagram, Twitter and YouTube. It allows users to share pictures, videos and text like some of the more popular apps, but without being bombarded with advertisements and the effects of algorithms.

 

One of the reasons why the app is becoming so popular right now is because there are no algorithms in Vero. One of the biggest frustrations people have with Facebook and Instagram is not being able to see posts in chronological order on their feeds.

 

“The feed is composed of your posts and the posts of people you're either connected with or people you follow," according to Vero. “We don't curate it, manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it's been shared with you.” They also add that users will not be able to pay “boost” their posts to increase visibility.

 

The app will allow you to place the people you connect with into different tiers: close friends, friends and acquaintances. You also have the option to add people as followers. 

Vero app interface

Is Vero app free?

Because Vero promises to be ad-free and make the subscribers its primary focus, you might be wondering how the app will make money. According to Vero’s manifesto page, the app aims to “focus solely on delivering the best social experience instead of trying to find new ways to monetize our users’ behavior or tricking them back into the app with notifications.”

They'll still need to make money to survive, though, and they have a simple solution to this problem: Vero is subscription-based app. According to the company, the first million people to join the app will be given a free Vero subscription for life. After that, new users will be charged “a few dollars” a year, according to CNBC. Vero hasn’t released the exact cost of the annual subscription yet. 

The company announced they are extending the offer for a free Vero subscription for new users until further notice due to some service interruptions. 

 

The Vero app is currently free to download for Android and iOs devices.

Who owns Vero?

Ayman Hariri, a billionaire and the son of assassinated Lebanese Prime Minister Rafic Hariri, launched the app in 2015 and is the company's CEO. According to CNBC, Hariri launched the app because he was frustrated with how existing social networks operated.

Vero App CEO Ayman Hariri

“When I did join existing social networks, I found the options for privacy were quite limited and difficult to understand, and also when I decided to get on and connect with a few of my friends, I noticed that their behavior online was very different than their behavior in the real world,” he told CNBC in a telephone interview. 

Will Vero last?

It remains a mystery whether the new subscription-based social app will kill off social media giants such as Facebook, Instagram and Twitter, but the allure of having a social network that claims to celebrate its users (subscribers) and doesn’t function with algorithms, ads and bots has a lot of people interested. As of now, it doesn’t seem like the big networks are going anywhere anytime soon.