The Black Eyed Peas are getting animated and following in Michael Jackson’s moon walking, hip-shaking steps with the release of their own video game, Black Eyed Peas: The Experience.
Unlike its predecessor, Michael Jackson: The Experience, the Black Eyed Peas game, currently for Nintendo Wii and Xbox 360, actually sees gamers battling and dancing alongside the group instead of playing them.
Black Eyed Peas: The Experience is even catching the attention of Kenny Wormald, the star of the hit film Footloose, who was at a recent launch for the game. The 27-year-old has been performing on stage for 20 years and admits that even a pro like him learned a few new tricks from Black Eyed Peas: The Experience.
“It’s more than just a game, but a choreographed dance-off against one of the world’s best groups,” he says. “(Even) as a professional dancer it’s really good because it makes you very meticulous and can teach you.”
On average, it takes between 18 months to two years from inception to completion of a dance video game of this kind. For game developer Ubisoft, the uniqueness of the game comes from incorporating the band’s style, brand and creativity into every detail.
“Everything had to be approved by the Black Eyed Peas. The songs that we chose, how the dancers are dancing, what type of clothing they are wearing,” says Jeyson Acevedo, public relations manager at Ubisoft Canada. As a result, everything from the Black Eye Peas’ futuristic outfits to will.i.am’s famous asymmetrical coif appears.
To transform the Black Eyed Peas into digital avatars popping and locking on screen, Ubisoft spent days scanning the group members’ bodies. Wearing outfits fitted with censors, the group had every move and expression recorded and translated into the dance-motion game.
“Technology is letting us do more than just loan fans a song,” says Acevedo. “It lets them actually dance alongside The Black Eyed Peas.”
Black Eyed Peas: The Experience is in stores now and will be available for PlayStation in December.