This is the online advert for a car that has been withdrawn by the Korean car giant Hyundai after a storm of complaints that it poked fun at a man's suicide attempt.

In the ad a middle-aged man locks himself in his garage and turns on his Hyundai car engine in a attempt to gas himself.

But the attempt fails because, as the last seconds of the ad make clear, the car has a zero emission engine.

The ad was withdrawn by Hyundai this afternoon after complaints. On the company's official Twitter feed, it said: "Hyundai understands that the video has caused offense. We apologize unreservedly. The video has been taken down and will not be used in any of our advertising or marketing."

 

Loading...
Latest From ...