Volkswagen is taking cues from the ever-growing smartphone industry. The German automaker is inviting designers, programmers, developers and interested users to help develop applications for its infotainment systems through a contest called “App My Ride.”

 

In the competition, users can jointly develop new infotainment applications with Volkswagen. A jury of experts will select the winner whose creativity will be rewarded with special prizes.

 

“Our aim is to invite the international developer community to take part in designing a future system,” says Prof. Dr Jürgen Leohold, head of the Volkswagen Group Research.

 

To develop an app, the participants must have the following: an idea for an app to be installed in a vehicle; graphic design of the user interface; and programming in Adobe Flash / Flex.