Ford, which has dedicated more than $95 million US in cash and in-kind contributions for breast cancer education and research for 14 years, will double its contribution to Susan G. Komen for the Cure each time it sells a Warriors in Pink package for the 2009 Ford Mustang.
Tremendous response to the 2008 “Warriors in Pink” Mustang convinced the company it needed to continue offering the package, said Connie Fontaine, Ford experiential marketing manager, in announcing plans to double its commitment.
Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation for the Cure.
Available on the 2009 Mustang V6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floor mats with pink ribbon and contrast stitching.
Coupes also can be ordered with the all-new glass roof option. Three body colours will be available: Black, Brilliant Silver and Performance White.
The limited-edition Mustang with Warriors in Pink will be available through dealers this summer.