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Watson suggests OCRI needs to be rebranded

Earlier this week, mayoral candidate Jim Watson released part of his economic platform, which called for a refocusing and rebranding of Ottawa Centre for Research and Innovation (OCRI).

Earlier this week, mayoral candidate Jim Watson released part of his economic platform, which called for a refocusing and rebranding of Ottawa Centre for Research and Innovation (OCRI). He also suggested changing the organization’s name to something more straightforward, like Invest Ottawa.

“How many people know what OCRI stands for, let alone what it does?” Watson asked when unveiling his platform. “In fact, they do some incredible work, but it’s not as well known as it needs to be.”

 
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