What’s in a sign, anyways?

Election signs in all shapes, sizes and colours have popped up all over the city and it’s got people talking about sign couture.

Depending on opinion, there is a level of importance to the sign a candidate chooses to represent themselves, though Mount Royal University political scientist Duane Bratt believes signs won’t necessarily sway voters by aesthetics, but by the message they represent.

“Some candidates are using photos to represent their signs, some are using their signs to send a message and some just have their names,” Bratt said.

“But I guess we can’t really gauge how effective they are until the results are in. I would say McIver’s sign isn’t very good yet he’s leading in the polls.”

Bratt did point out that former mayoral candidate Kent Hehr, who has been in a wheelchair for 19 years since he was shot, would have made things interesting with his sign stating “A bullet can’t stop him. Nothing can.”

“I think if he didn’t drop out, that would have been the one to watch because he has a compelling story and it would have been interesting to see what impact it would have had.”

But city fashion expert Victoria Reade thought Hehr’s sign was “low brow.”

“I think the signs are important because I think for the people who aren’t as informed, it’s what they will remember.

“I think if a candidate puts effort into their sign, they will put effort into everything else,” Reade said.

Reade thinks most of the signs are “hideous” and especially dislikes Barb Higgin’s “plain sign,” which Bratt also agrees with.