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When does marketing go too far?

Finished with Big Macs and hunting down Osama Bin Laden, documentary filmmaker Morgan Spurlock will return next week with <em>Pom Wonderful Presents: The Greatest Movie Ever Sold</em>.

Finished with Big Macs and hunting down Osama Bin Laden, documentary filmmaker Morgan Spurlock will return next week with Pom Wonderful Presents: The Greatest Movie Ever Sold.


The handlebar-mustache loving director of Super Size Me takes on the world of advertising this time out and his film is not only a critique of movie product placement, but a hilarious representation of the ever-growing marketing trend itself. Spurlock funded the movie through corporate sponsors (hence the Pom Wonderful-branded title) and his film becomes increasingly packed with advertisements as it goes on, including several full on commercial spots. Selling out has never been so open or hilarious.


Metro got a chance to speak with the director gearing up for the film’s release. Much like the film itself, it was an odd double-sided experience with the filmmaker openly critiquing marketing, while still trying to promote his own movie.


“Ultimately, what the film boils down to is a real question that we all need to ask ourselves about advertising which is, ‘where do we draw the line?’” claimed Spurlock.


“There was a time where there used to be sacred spaces where you could go knowing there would be no advertisements,” he said. “I remember a time where I used to be able to excuse myself to the restroom and know that would be a place where there would be no advertising. That was my time, but not anymore.”


In his films and even in conversation, Spurlock feels the best way to get across his points is through humour. You could call it the “spoonful of sugar” effect, and it works.


“I think that if you can make someone laugh, you can make them listen,” explained the director. “I’d rather be laughing and learning than just being yelled at for two hours. When that starts happening, I shut down. You always have a better chance of reaching an audience with something humourous.”

 
 
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