The beach isn't the only attraction out East. Here's Metro's guide to new stores that are popping up this season.

C. Wonder Southampton

5 Main St., Southampton


The trendy SoHo spot has opened a seaside summer pop-up that will feature the same mix of fun threads, housewares and baubles currently retailing in the city. Stop by on weekends for weekly ice cream socials, DJs and dance parties, and be on the lookout for the "Summer at the C." book series, featuring events with Tinsley Mortimer, Jill Kargman and Hillary Pereria.

Everything But Water

East Hampton

66 Newtown Ln., East Hampton, 631-324-5693

The country's largest specialty swim and resortwear retailer now boasts a 1,300-square-foot store with cabanas and the opportunity for complimentary personal shopping appoint­ments. Label-lovers will be happy to see items by Shoshanna, Badgley Mischka, Betsey Johnson and Michael Kors for sale.

Bespoke Global


46 Jobs Ln., Southampton,


The custom furniture company is opening its first brick-and-mortar shop after recently celebrating its first anniversary. Stop by for big-ticket furnishings as well as custom hostess gifts and home accessories.


Haute Hippie

20 Newtown Ln., East Hampton (permanent location)

66 Jobs Ln., Southampton


The boho-meets-rock 'n' roll style Haute Hippie is known for now has permanent roots in East Hampton, in addition to temporary digs in Southampton. Come in for clothes, jewelry and accessories.

alice + olivia by Stacey Bendet East Hampton

48 Main St., East Hampton

The 1,350-square-foot pop-up will stock Bendet's bold and bright fashions, shoes and accessories.

Helmut Lang

100 Main St., Southampton, 631-204-0231

Pop by the designer's new digs for urban-cool threads that celeb fans like Drew Barrymore and Blake Lively covet.

James B. Fairchild

619 Hampton Rd.,

Southampton, 631-259-3731

Fairchild, the former VP for design at Ralph Lauren, has opened his own shop -- featuring mostly vintage or antique clothes, children's items and home accents -- in a former ice cream parlor.


40 Madison St., Sag Harbor, 631-808-3333

Furniture spanning the 18th century to today coexist at this behemoth, where you can pick up lavish pieces from all over the world in a 2,400-square-foot space.