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Whitecaps’ new look B.C.-proud

Vancouver Whitecaps FC looked to the city’s natural surroundings for inspiration for the new logo that will herald their arrival into North America’s top soccer league in March.

Vancouver Whitecaps FC looked to the city’s natural surroundings for inspiration for the new logo that will herald their arrival into North America’s top soccer league in March.

Unveiled yesterday at the new Vancouver Convention Centre, the logo marks a switch to navy blue from the team’s traditional royal blue.

It features “Vancouver Whitecaps FC” sandwiched by stylized North Shore mountains in white and their reflection on the water.

The reflection is marked in the lighter shade that the team calls “Whitecaps blue” in tribute to the colour of their jerseys when they won the North American Soccer League’s Soccer Bowl championship in 1979.

“I think it’s one that fans will be very proud to wear,” said Whitecaps FC CEO Paul Barber.

“It’s very traditional looking in terms of the soccer world and at the same time combines the best of this city.”

Team president Bob Lenarduzzi said the design was a yearlong project and one in which majority owner Greg Kerfoot took a hands-on role.

“We actually matched (the logo) with some of the more famous clubs around the world — Chelsea, Barcelona,” Lenarduzzi said. “If you look at ours, it has the classic look to it that I think will definitely stand the test of time.”

The logo is the sixth in Whitecaps/86ers history dating back to the original red-and-white soccer ball from 1974.

Consultation on the new logo was extensive, Lenarduzzi said, involving staff, ownership and fans.

Scarves and T-shirts with the new logo are available at whitecapsfc.com.

 
 
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