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Who’s Hot: Apron biz is booming

<p>One half artistry plus one half ambition equals a booming apron business. Yes, you read that right...</p>







Names: Jessica Wong, left, and Vanessa Lee

Age: Both 26

Occupation: Entrepreneurs





domistyle


The Meshy Mini, shown above, is a special-edition apron by Domistyle featuring pink ribbon details. It’s available for $32 plus tax through www.domistylegifts.com.





One half artistry plus one half ambition equals a booming apron business.


Yes, you read that right. Twenty-six-year-olds Jessica Wong and Vanessa Lee have managed to turn heads by turning the tables on traditional kitchen wear with Domistyle, a stylish brand of aprons that are refreshingly playful, chic and even sexy. Who wudda thunk it?


Launched three years ago, sales of Domistyle have skyrocketed through the roof and their products are now retailed across Canada and the US. The designs have also been featured in a string of publications such as Elle, House & Home, Fashion, the Toronto Star and Wish.


The aprons even made it into last year’s Fashion Rocks gift bag, which means that the likes of Beyoncé, Rihana and Christina Aguilera could very well be prancing about in their kitchens decked out in a Canadian-made Domi.


Priced around $40 and printed with a variety of motifs and designs, the one-size-fits-all poly-cotton aprons are machine washable and wrinkle-resistant.


There is also a kids’ collection and a new men’s line that will be unveiled at the Spring One Of A Kind Show this Wednesday at the Direct Energy Centre on the Exhibition Place grounds. Wong says the girls quit their day jobs last year to focus on the burgeoning business, which has seen sales triple in the past year alone — not bad considering it was founded on a small line of credit. “You have to be really passionate about what you’re doing because you’re living and breathing it,” adds Lee.


Browse or shop for a Domi at www.domistylegifts.com.




whohot@rogers.com

 
 
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