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Who’s Hot: Son Aché turns up the beat

<p>Forget the worries of the world, the title suggests, and dance, while taking a musical journey to the streets of Havana or back in time to the Golden Age of Cuba’s Tropicana shows.</p>




With Latin fever still ringing in our ears from last week’s American Idol, meet Son Aché, a local Cuban/Latin band that’s gunning to go global with the release of its new self-penned and self-produced CD, Aprovéchame…!





Name: Son Aché

Occupation: Cuban/latin band





Forget the worries of the world, the title suggests, and dance, while taking a musical journey to the streets of Havana or back in time to the Golden Age of Cuba’s Tropicana shows.


Bongos, guitars, trumpets and soulful vocals fill the air as the sounds of Cuban son montuno, the root of contemporary salsa, comes to life thanks mostly to musician Cristian Saldivia, 33, who is the CD’s artistic director, producer and financier.


“You don’t produce an album hoping it will flop,” says Saldivia in response to the tough turf musicians — especially independent ones — face in Canada. Still, “the only way to make money is to spend money,” he says with passion.


On board is a bevy of talent including a pair of the city’s most revered Latin vocalists, Alberto Pino and Angel Luis Marquez, and R&B singer Ricky Franco. Also lending a hand is flautist Jane Bunnett, courtesy of EMI Canada, and 2001 Grammy award-winning producer Joaquin Betancourt Jackman, who arranged all the songs on the album.

Connections, it seems, do go a long way.


Similarly, Son Aché hopes to go a long way, too. Aside from local PR buzz and radio airplay, the band’s manager, Claudio Saldivia (Cristian’s older brother and a musician in his own right) is forging distribution channels into Miami, Los Angeles, San Francisco, Cuba, Colombia and Panama, while tours throughout Canada, Mexico and Europe are also in the works.


The film Buena Vista Social Club might have sparked the mainstream Latin craze, but Cristian Saldivia maintains the sound from the early 1900s isn’t fad-prone.


“It’s here to stay because it never really left,” he says — much like the legacy of the late great Celia Cruz, to whom a track is dedicated.


For additional band and CD info, log onto www.sonache.comor www.myspace.com/elsonache. Son Aché can also be seen live usually on Friday nights at Cervejaria, 842 College St. And from what I’ve heard, you’d better come well rested and with your dancing shoes on.




whohot@rogers.com

 
 
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