If you want to look young, don't buy fabric softener.
According to a Wall Street Journal report cited by Fortune, fabric softener is not as popular is it once was, with liquid sales dropping15 percent overall between 2007 and 2015.
One group that reportedly isn't buying fabric softener is millennials.
- Labrador retriever fetches top U.S. dog breed honor for record 28th year7 Pictures
- Oscars 2019: Red carpet looks and full list of winners36 Pictures
Though its been argued by the maker ofSnuggle that millennials disinterest is due to eco-consciousness,P&G’shead of global fabric care says, they simply “don’t know what the product is for.”
The purpose of the product is, like its name suggests, to soften fabric, as well as prevent static cling. The Wall Street Journal points out, however,that modern washing machines and detergents have lessen the need for softening.