On YouTube: Metro profiles beauty and style vlogger Alexia Andreadis

Forget bloggers, the Noughties is all about the new generation of YouTube screen stars. Metro meets the new crop of Web channel fashion, beauty and lifestyle celebrities.

Metro profiles beauty and style vlogger Alexia Andreadis.

Lexi A-N.

London, UK

25

Youtube 145k, Twitter 15.5 k, Instagram 50 k

It was a makeup tutorial six years ago, with just me sitting in my bedroom with a camera. It’s actually really sweet when I look back at it; I was very shy and you can see that I’m new to this!

I saw some beauty bloggers had a YouTube channel. I had a blog and I thought it would be a good way for my personality to really come through.

It’s “My Christian Louboutin Collection” (360K views). Most of it actually comes from my mother and from sales in department stores in America!

Apart from my wedding video, which is very special to me for obvious reasons, it would be my video about my tattoos. Usually people don’t really like talking about it because it’s very personal but I really enjoyed reading the comments.

I joined my network Red Hare Digital [which manages many YouTube fashion stars] in January 2014 but before that I went to beauty school but it didn’t really work out.

I love how real it is. Yes, we do edit and control what we show but it’s still very raw. It’s an honest place where I can share my opinions.

Obviously the criticism, but it’s natural. But what bothers me the most now are the expectations. People say that I need to be more professional or have better lighting. Personally, I don’t like overproduced video; I prefer to keep it simple.

My mum! She was a model and is always incredibly put together and has a great eye for fashion as well as interior decoration.

Since I joined my network, it opened the door to many incredible opportunities, including working with brands I could only dream of, like Topshop, Maybelline or L’Oréal. I’ve also made friends with some YouTubers.

I’d love to have a clothing line with a great ethical charter and some benefits given to an animal charity. I’m very concerned about this cause, I feel like they really need a voice.

I’d love to still be on YouTube but I also hope I will have a career with a bit more “structure” outside YouTube as well, which is maybe pegged to fashion or travel.