The NFL released its logo for Super Bowl 50 - or Super Bowl L for all you Romans and traditionalists out there - on Wednesday and it is decidedly blah.
Sure, it's got the "golden anniversary" thing going with the gold numbers and it's clear that it's the Super Bowl, but it lacks the detail of some of the past gems. Take a look at the video above of some of the greats. For my money, the Cowboys-Bills 1992 logo with the Rose Bowl roses tops the list. And the run from 1977 to 2002 was unreal - take a look at this gallery from Chris Creamer's SportsLogos.net:
In the mid-2000s they got a little too cartoony and then the NFL just gave up altogether and went with a boring, generic silver logo from 2010-13 (guessing it was Roger Goodell's idea).
Follow Metro Boston sports editor and columnist Matt Burke on Twitter: @BurkeMetroBOS