Joe Knycha

Welcome to the Light Club

Three words — every gram counts — frame the engineering mindset at Audi these days as it delves into the science of lightweight construction and its effects on vehicle safety, performance, efficiency and emissions. But simple words don’t always translate into easy action. Achieving lightness has...

Wednesday, May 18, 2011, 1:46 AM

Luxury makers lend their names to luxury bikes

They’re mobile, exclusive and serve as rolling platforms for product awareness and brand extension. They’re also widely regarded as promoting healthy living by building cardiovascular fitness. It’s well known that brand enthusiasts often go out of their way to let the world know of their particular...

Wednesday, December 8, 2010, 9:55 PM

Bringing wheels to the web: The best automaker websites

As more people just like you turn to Internet research in your quest for a new vehicle, car companies are stepping up with websites geared to providing all the information you'll need - and then some - to make informed decisions. Websites that focus on user-friendliness and usability over flash and...

Tuesday, November 16, 2010, 11:14 PM