We were never gonna give him up, and it looks like we didn’t have to.
Rick Astley’s 1987 music video “Never Gonna Give You Up” — made famous by “Rickrolling” — was briefly removed from YouTube over a copyright complaint, but the Internet breathed a collective sigh of relief after it became available again this afternoon. He’s back, people!
Why was this precious internet jewel that fueled a digital prank revolution taken from us in the first place? AVG Technologies removed it due to a copyright conflict, though nobody seems to understand why a company that specializes anti-virus protection would have an issue with a five-year-old video with millions of views.
Rickrolling stormed the scene in 2007 when the bait-and-switch prank gained momentum by tricking people and redirecting them to the music video when they thought they were clicking on something else (i.e. “You just got Rickrolled!). And people freaked out today when they though the video was gone forever.
Rest easy, though, it’s back. Rickrolling lives on.