Deeply hydrating, olive oil has a history in beauty that goes back to ancient times. Now olives are a natural ingredient in everything from cleanser to shampoo.
Why are companies putting olives in focus? Because research is finding new proof of the benefits. Studies show olive leaf extract has almost double the antioxidant capacity of green tea and grapeseed extract, both promoted by skincare companies, and it has the potential for reducing free radicals in a similar way to vitamin E, the most widely used antioxidant in skin care.
Olive oil’s molecular structure is analogous to that of our own skin, so olive-oil beauty aids are absorbed quickly. And in hair products, olive oil strengthens hair, moisturizes and eliminates frizz.