Quantcast
Sport body defends NSGC ad campaign - Metro US

Sport body defends NSGC ad campaign

Sport Nova Scotia is responding to criticism surrounding a Nova Scotia Gaming Corporation media campaign featuring young provincial athletes.

GameOverVLTs.com Tuesday called for the resignation of the corporation’s executives over the Support 4 Sport campaign. The NSGC has been running a series of advertisements profiling athletes who have received funds for training from gaming revenues.

According to GameOverVLTs.com director Terry Fulmer, the NSGC has been “using underage and youth athletes to promote gambling.”

But Jamie Ferguson, CEO of Sport Nova Scotia, said in a release yesterday the campaign celebrates sport and good corporate citizenship, not gambling.

“We think Nova Scotians are seeing where some of the revenues generated by the Nova Scotia Gaming Corporation are going, and we believe Nova Scotians are pleased to see them supporting vital community programs such as sport,” Ferguson said.

Fulmer remained unconvinced. He quoted an NSGC radio ad yesterday, which he said features a young athlete saying she was inspired by the gaming corporation and the Support 4 Sport campaign.

Robyn McIsaac, vice-president of public affairs with the NSGC, said the athlete’s words were not scripted, and were meant to highlight the program, not the corporation.

More from our Sister Sites