In an effort to not cheese off possibly crusty Vancouver fans, Boston Pizza will change its name to Vancouver Pizza for the Stanley Cup Finals.
Boston Pizza sprang into action following the Bruins 1-0 win Friday over Tampa Bay, ordering re-branding materials for all of its 62 B.C. locations.
The Grandview location Boston Pizza changed its name to Vancouver Pizza Sunday afternoon.
The rest of the B.C. locations will be changed over by Wednesday’s opening game.
“Boston Pizza proudly supports the Canucks and does not want to be linked with Boston in any way for the duration of the playoffs”, said Bridgette Scott, general manger at the Grandview location.
B.C. restaurants will receive ’Vancouver Pizza’ Banners to hang over their signage, and stickers to cover up Boston Pizza logos.
Re-branding will also take place at Rogers Arena where all Boston Pizza displays and signage will be amended in support of Canucks.
“As a proud Canadian company and a true fan of the game, it was only natural to show our full support to the Vancouver Canucks”, said Brad Bissonnette, director of regional marketing.
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