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Celtics, Nets, Sixers among teams to put ads on jerseys next year

It will be the first time that major North American sports franchises will have ads on their jerseys.
The Celtics unveiled their new General Electric advertisement on their jerseys to be worn beginning next year. (Photo: Getty Images)
The Celtics unveiled their new General Electric advertisement on their jerseys back in January. (Photo: Getty Images)

It looks as though NBA jerseys will officially start acting as billboards.

On Monday, ESPN’s Darren Rovell revealed that six teams — the Boston Celtics, Brooklyn Nets, Philadelphia 76ers, Cleveland Cavaliers, Sacramento Kings and Utah Jazz — have completed deals to put corporate logos on their jerseys:

For those that can’t make out the logos:

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76ers: StubHub

Kings: Blue Diamond Almonds

Nets: Infor

Jazz: 5 For The Fight

Cavaliers: Goodyear

Celtics: General Electric

 

The logos will appear on these jerseys for every regular season game, making the NBA the first Big 4 league to feature advertisements on their uniforms.

The WNBA has had sponsors on their uniforms since 2011, adding revenue to a league that has struggled to draw fans throughout its history.

While purists will detest the idea of ads on their favorite teams’ jerseys, a little extra cash could allow franchises to spend a little more on making their teams competitive.