It looks as though NBA jerseys will officially start acting as billboards.
On Monday, ESPN’s Darren Rovell revealed that six teams — the Boston Celtics, Brooklyn Nets, Philadelphia 76ers, Cleveland Cavaliers, Sacramento Kings and Utah Jazz — have completed deals to put corporate logos on their jerseys:
First six corporate logo deals on NBA jerseys are done. Will appear on game jerseys starting next season. pic.twitter.com/qm0xGfuKVL— Darren Rovell (@darrenrovell) May 15, 2017
For those that can’t make out the logos:
Kings: Blue Diamond Almonds
Jazz: 5 For The Fight
Celtics: General Electric
The logos will appear on these jerseys for every regular season game, making the NBA the first Big 4 league to feature advertisements on their uniforms.
The WNBA has had sponsors on their uniforms since 2011, adding revenue to a league that has struggled to draw fans throughout its history.
While purists will detest the idea of ads on their favorite teams’ jerseys, a little extra cash could allow franchises to spend a little more on making their teams competitive.