We get a lot of products across our desk here at The Subpar Golf Blog, and admittedly, some of the pitches are on the zany side. There are only so many ways to tout your fabric once you get past words like wicking, recycled, light, cool, futuristic.
So when Energy Athletic Golf screams that it has the "First golf shirt that will increase your power!" it's worth a giggle and my skepticism bells start ringing. These days, every golf club is marketed as longer and straighter. But now apparel is getting in on the distance game?
The real eye-opener though, is that PGA champion and Ryder Cup captain, TV analyst and opinionated tweeter Paul Azinger has lent his name and support to these magical golf shirts.
I was so curious that I had to try one.
And honestly, I can't say whether or not I'm benefiting from IonX technology, which "will provide you with increased power during every round through its revolutionary intelligent fabric." But I will say, if the goal is to convince the public to check out these shirts through any means necessary, the end justifies those means.
According to WebMD, "negative ions are odorless, tasteless, and invisible molecules that we inhale in abundance in certain environments. Think mountains, waterfalls, and beaches. Once they reach our bloodstream, negative ions are believed to produce biochemical reactions that increase levels of the mood chemical serotonin, helping to alleviate depression, relieve stress, and boost our daytime energy."
Believe what you will, but this is a flat-out winner as a piece of apparel.
The Energy golf shirt is as comfortable as any I've worn. It's extremely light weight and doesn't have the sticky feel of some new-age fibers. It fits in a way that will be comfortable for 95 percent of the guys I see at the golf course, not the 5 percent who look like they spend more time at the gym than at work. It's also very sharp, with a dressier look that works at the office on a casual Friday. I'd say the navy blue I have bucks the "athletic" trend and veers more toward the country club look. For just a shade under $60, you're getting a premium wardrobe upgrade.
And if this IonX technology is keeping me energized throughout the day at my desk or on the course, then I guess this shirt does it all. But even if it is just a marketing stunt, it's working. Once they got the Energy Athletic Golf shirt on my back, they landed themselves a new fan.