Love him or hate, Cowboys owner Jerry Jones is a savvy business man.
Jones is featured prominently in a new Papa John's commercial airing in the Dallas-Fort Worth market. In the ad — no, this isn't a typo — Jones is seen rapping while hyping the new Cowboys 5-star combo deal. The commercial will run through the Super Bowl in 2013.
"Jerry's break dancing act in an earlier Papa John's TV spot was a big hit, and we think it's time to show off some of his other talent," said Bob Paine, regional marketing director for Papa John's International.
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Jones made headlines Sunday night, when a strict set of rules for troubled receiver Dez Bryant was revealed. Under Jerry's guidelines, Bryant may not drink alcohol or go to strip clubs — and team-approved security guards will drive him to and from practices and games.