The Squamish Nation and council formally approved a proposal on Thursday to install nine digital boards on six structures on Nation land in Vancouver, the North Shore and Squamish.
The nine billboards, which some residents have complained are going to be an eyesore, will be in operation by December.
“We are very pleased that the council approved the billboard proposal,” said Squamish Nation Chief Gibby Jacob.
“We need to look closely at how we can use our own landholdings to help provide important new revenues to support social and educational programs and services for our community.”
The billboards, which will be three metres high and nine metres wide, will use LED lighting, which has environmental benefits, said Rod Thornton, spokesperson for Astral Media Outdoor, which is building and operating the billboards.
“Because they’re digital, there’s no need for ink, glue, paper or vinyl … (and they) are managed remotely,” said Thornton.
“They really are much more attractive in design and construction and a significant visual improvement over the traditional billboard.
“They are state of the art in materials, sleek, streamlined, more unobtrusive, (and) they blend in better with the environment.”