Getting mooned on the bus is now a good thing.
The Colorectal Cancer Association is launching a new ad campaign called getyourbuttseen.ca and it features a picture of, well, a butt.
“In a very edgy and provocative way, we’re trying to bring attention to the cause and to give people an opportunity to remind their friends to get screened,” said Barry Stein, president of the national association.
“It’s a means of starting a conversation.”
The campaign started in Montreal in March and this summer the ads will be seen on buses and in billboards in several cities across the country, including Halifax.
On the website, people can use a picture of their own butts or use a model butt to post on their Facebook page.
And out of the thousands of people who visited the site, only a few expressed their distaste of the campaign.
“They may think we’ve crossed the line and it’s nudity, but after speaking with them for 15-20 minutes, they get the point we want to draw attention and to get people to talk about it,” Stein said.
He said there may be people in Halifax who may object to this campaign, too.
“I think at the end of the day, if we can get those people who object to it to talk about it, then we’ve succeeded,” he said.
A spokesperson for Metro Transit couldn’t be reached for comment yesterday.
About 350 people die from colorectal cancer each year in this province.
• Deadly Colorectal cancer is the second leading cause of cancer deaths in Canada.
• Diagnosis About 22,500 Canadians will be diagnosed with it this year and about 9,100 will die from it.
• Preventable Colorectal cancer is over 90 per cent preventable and curable if caught in the early stages.
• Screenings People between the ages of 50-74 in particular are asked to get regular screenings.