Football fans get to choose which Super Bowl team’s colors will light the city each night this week.
Verizon is turning fans’ tweets into the first ever social media-powered light show atop the Empire State Building.
It works like this: Every day, Verizon asks a question to fans. The fans answer the question on Twitter by using either #Broncos or #Seahawks along with the hashtag #WhosGonnaWin. At 6 p.m. a light show celebrating all 32 NFL teams begins and at 6:55 p.m., the results show begins.
The nightly show began Monday and continues through Friday. The results shows are streamed live at WhosGonnaWin.com.
On Sunday, the Empire State Building’s lights will be synchronized to Super Bowl activities, according to Verizon. A red, white and blue light show will appear during the national anthem, a virtual scoreboard will track the game action, and fans’ predictions will be projected during halftime. When the game ends, a light show celebrating the champions will begin.