A random photo of an egg just took over the prestigious title of ‘the most-liked Instagram post of all time’.
How that happened is still a mystery.
The egg-photo was posted with the sole intention of beating Kylie Jenner’s Instagram record and, only nine days after it was published, the post already had archived its aim with more than 27 million likes, still counting.
It’s the second time in a matter of days that a social media record has been beaten.
The Japanese billionaire Yusaku Maezawa surpassed a chicken nugget loving teen by posting the most retweeted tweet ever.
His post, celebrating Maezawa’s clothing company, Zozotown, making 10 billion yen ($92 million) in sales over Christmas, has been retweeted nearly 5.3 million times.
Most-liked Instagram post: An egg
Is there something special with this egg? Is it famous in any way? No, as you can see, it’s just an ordinary egg.
Over the weekend, the image of the egg was posted by an account called @world_record_egg, shown as “Egg Gang”, beat Kylie Jenner’s previous record of more than 18 million likes on an image she posted one day after her daughter Stormi was born.
The egg-post made it clear that its intention was to beat the most-liked Instagram post stating that “Let’s set a world record together and get the most-liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)!”
What’s surprising is that it really worked.
On Sunday morning, the egg had around nine million like and by Monday morning, the number of likes had tripled, defeating Jenner’s record of the most-liked Instagram post.
In an Instagram story responding to the win, the account’s owner “Egg Gang” said “This is madness. What a Time to be alive,” and thanked their followers for support.
Kylie Jenner reacts to egg-post
Jenner didn’t seem too upset by being beaten by a random egg and instead shared a fun post about it.
She responded to the record-setting image on Sunday night, posting a video of herself cracking an egg onto a hot road.
“Take that little egg,” Jenner captioned her post.
Now Jenner’s photo of Stormi, which was the most-liked Instagram post ever for over a year, is full of egg-related comments.
Twitter reacts to the new most-liked Instagram post
Over Twitter, people had different reactions to the newly famous egg.
Me: Let’s see what the internet has to say today….
Internet : An egg gets 20M likes
— Abdullah Khan (@abdu_khan16) January 14, 2019
Imagine knowing over 27 million people prefer an egg to you haha pic.twitter.com/iv5vD3Bg6E
— willmo (@willmowles) January 14, 2019
This egg is the most popular thing on social media. Not even Beyonce can touch it. pic.twitter.com/4Yze3jSpDP
— Walye-Sally Boss Madam (@themediaguy01) January 14, 2019
The World record for the most likes on an Instagram post was just set by an egg ?? We all know who came first! Now can I be the most Retweeted tweet in history #chickensquad pic.twitter.com/7ThUkcmpNE
— Chicken (@WorldRecordChic) January 14, 2019
The person who runs the account of the egg that beat Kylie’s record for the most liked post on insta is a army. Iconic
— ✧･ﾟ.·???? ✧･ﾟ.· (@midnightiu) January 14, 2019
I love how the world is coming together and liking a photo of AN EGG to break Kylie Jenner’s record for most liked instagram post. Truly. It’s inspiring.
— lindsay (@lindsay_meehan) January 13, 2019
Kylie after the egg post on instagram pic.twitter.com/QHEk7mrldB
— Abood (@Khatibb_) January 14, 2019
Y’all wanna like a pic of an egg but don’t even like your friends pics when they post… ?
— DJ PUFFY (@DEEJAYPUFFY) January 14, 2019
If you ever feel down, just know that an egg is the most liked post on instagram thus far pic.twitter.com/LzqAwl4vO0
— Collin Good (@Thee_ColGood) January 14, 2019