UPDATE: Mother young H&M model used to sell ‘coolest monkey in the jungle’ hoodie speaks out – Metro US

UPDATE: Mother young H&M model used to sell ‘coolest monkey in the jungle’ hoodie speaks out

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Updated, January 11, 2018: The mother of the young black child who modeled the H&M, “coolest monkey in the jungle” sweatshirt speaks out and apparently, she’s not bothered by the the sweatshirt. Terry Mango, who is Nigerian but lives in Stockholm, Sweden doesn’t think it was a big deal. Mango made a series of posts to her Facebook page, urging everyone to “stop crying wolf” and to “get over it.”

  “[I] am the mum, and this is one of hundreds of outfits my son has modeled. Stop crying wolf all the time, [it’s] an unnecessary issue here. Get over it.. That’s my son, [I’ve] been to all photoshoots and this was not an exception. Everyone is entitled to their opinion about this… I really don’t understand but not [because I’m] choosing not to, but because it’s not my way of thinking. Sorry.”


The mother of the young boy wearing the “monkey” sweater has come forward to respond to everyone defending her son, she says stfu and stop being so damn sensitive ? At this point, I’m now over it ??‍♀️??‍♀️ But in her defense, by the way she says “she’s his mum” tells me they are from another country, maybe she doesn’t completely understand our racial stereotypes in America….???? #TeaTENDERS

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Mango’s response comes after many people slammed H&M for using a black child to model a sweatshirt that reads “coolest monkey in the jungle.” The outrage behind the ad forced H&M to issue an apology and remove the image of the child wearing the hoodie.

Original Article, Jan. 8, 2018: H&M apologizes for a racially insensitive ad featuring a young black boy modeling a “coolest monkey in the jungle” hoodie.

The Sweden-based clothing company received backlash from people on social media after posting the picture of the child on the British version of the H&M site wearing the “printed hooded top” for £7.99 ($10.84 USD). The green hoodie has the text “coolest monkey in the jungle” on the front and the model is a young black child. 

Although the sweatshirt alone does not have a racist message on the front, it was the idea of using a young black child to model the sweatshirt that caused many to become angry. People were quick to call out H&M for the insensitive and racist undertones of the photo and also point out that the other white model featured in the same line was wearing a sweatshirt that reads “survival expert.” Another white model wore a sweatshirt with just animals on it.


Some people have gone as far to call for a boycott of the popular clothing retailer.

At least one celebrity has come forward to share their thoughts about the racist ad. R&B star The Weeknd took to Twitter Monday to say he’s “embarrassed” by the photo and will no longer work with H&M.

The Weeknd responds to H&M racist hoodie ad

H&M issues an apology

The Sweden-based clothing retailer issued an apology on Monday about the insensitive image.

“We sincerely apologize for offending people with this image of a printed hooded top,” a spokesperson from H&M said in a statement. “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

The company is still selling the hooded sweatshirt on their website, but they removed the image of the black child wearing it. 

As the image of the young black child wearing the “coolest monkey in the jungle” sweatshirt spread online, it prompted some artists decided to alter the photo to promote a more positive image. 


Fixed it. @hm Inspired by @mrchrisclassic Artwork by @kyle.yearwood

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This isn’t the first time a major brand has received criticism for racist advertising. In October, Dove was forced to apologize after making a social media post of a short video loop showing a black woman removing her dark brown t-shirt and transforming into a white woman.

In the same month, people took to Twitter to call out cereal brand Kellogg for a questionable ad on the back of one of their cereal boxes. The illustration featured scores of enthusiastic yellow Corn Pop characters but featured one darker-skinned character. The brown-colored Corn Pop character was wearing what appeared to be a janitor’s uniform and was operating a floor buffing machine.