VIDEO: Start time and where to watch iPhone 6S streaming announcement
Customers enter the Apple store on 5th Avenue beneath an Apple logo in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/Files
Today’s Apple unveil is expected to break the Internet, so be prepared.
An updated iPhone 6 — the iPhone 6S and iPhone 6S Plus — is the main event.
Apple will broadcast the event live on a dedicated live
streaming site that can be reaached here. The event begins at 1 p.m. EDT.
RELATED: Hidden iPhone feature tracks your every move.
The experts are saying a lot of what is happening today is refinement. A day for Apple to take its core top sellers and polish them with hardware updates, more power and new features.
The iPhone upgrade will come with more power, an even better camera (is that possible?) and Force Touch, technology that reacts to the amount of pressure placed on the glass.
RELATED: Apple’s pressure-touch glass.
The two phones are expected to stay the same size.
An Apple TV upgrade, with Siri integration is also expected, and a larger iPad.
But the iPhone upgrade, which drove nearly two-thirds of the company’s $49.6 billion in revenue in the most recent quarter, will be the talker.
“As Apple gets larger – and relies heavily on a product that’s become geriatric by tech standards, investors are increasingly difficult to impress,” USA Today writes.
“It’s getting harder and harder for Apple to compete against itself,” said analyst Bob O’Donnell of TECHnalysis Research. Apple shares closed at $112.31 on Tuesday and are up 14 percent over the last year, although they are down nearly 12 percent in the last three months.
John A. Oswald is editor-at-large at Metro and can be found on Twitter @nyc_oz . Like Metro New York , Metro US , Metro Boston and Metro Philly on Facebook and join the conversation.