There are all kinds of ways to honor the memories of those lost during the Sept. 11 attacks, though stacking a bunch of soda boxes to look like a mock-up of the former World Trade Center is probably not the best approach.

A Wal-Mart shopper visiting Panama City, Florida, with his girlfriend reportedly noticed the sculpture Tuesday and took a pic that quickly went viral on Twitter.

"We stopped and stared at it like, oh my god,” Shawn Richard, who took the photo, told BuzzFeed News. “Nobody seemed to be noticing it, it wasn’t very crowded, and I got the feeling that it had just been assembled. So we took some pics and went on our way.”


According to the Orlando Weekly — which called the display “arguably one of the worst 9/11 tributes in 15 years” — the store quickly removed the offending memorial.

“This display was meant to honor local firefighters and to support their organization’s upcoming event,” Coca Cola told Buzzfeed News in a written statement. “We sincerely apologize that anyone was offended or misunderstood its intent, and we have replaced the display.”

Still, there have been bigger brand fails vis-a-vis 9/11 remembrance.

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