What the Dog Saw
Author: Malcolm Gladwell
Publisher: Little, Brown
Price: $34.99 (Hardcover)
Following the success of his first three books The Tipping Point, Blink and Outliers, Canadian essayist and New Yorker regular Malcolm Gladwell compiles some of his finest published pieces in What the Dog Saw.
The collection includes the lesser-known histories of figures like kitchen gadget guru Ron Popeil and John Rock, creator of the pill.
It also includes Gladwell’s varied investigations, from the singularity of ketchup to the overall failings of statistical prognosis.
While not always rooted in traditional scientific reasoning, Gladwell’s novel methods of bridging two seemingly unrelated ideas and exploring the fantastic sides of the familiar are entertainingly written in his always refreshing, studied approach.