Armed with eight seasons of backstory and copious AXE Body Spray, the profoundly moneyed douchebag heroes of “Entourage” this weekend attempted to pull a “Sex and the City” and storm the box office with a big screen crossover that did little but celebrate a questionable lifestyle. And yet even with a two-day start they failed to come close to “Spy,” the latest Melissa McCarthy vehicle, grossing $10.4 million to “Spy”’s $30 million. This happened despite her spending much of the movie not in designer digs but looking like a variety of frumpy Midwestern housewives — or, as McCarthy’s character points out about one of her get-ups, “like someone’s homophobic aunt.”
What does this say about our culture, especially compared to 2004, when “Entourage” premiered? And perhaps more importantly, what does this mean for “Wahlburgers,” the reality show that was gratuitously pimped in a 30-second cameo by producer Mark Wahlberg? But back to the first point, here are some things the film’s perhaps surprising underperformance says about our times.
Bros are a dying breed
The boys of “Entourage” may be exactly the types who run Hollywood, but on the screens of the films they green light they’re thin on the ground. The show and the new movie are just about the only entertainments that offer characters this wealthy, this successful, this privileged, this white and this douchey, all of them living in a bubble where their every want is an Ari Gold shoutfest away and where the women are either easy obtained objects with fake boobs or just crazy. What other films these days feature a subplot where a guy bangs two broads, is angrily confronted by both of them when they find out and is supposed to come off as the nice guy? Is there any outlet these days for the rich and sexist?
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Indeed, if this Instagram stat is to be believed — and it frankly doesn’t look lopsided enough — the gender split is far more male than female. Even Grenier himself was worried about that, as Hollywood finally seems to be aware that women comprise not only half of the global population but half of the moviegoing audience. He even claims that the film has “strong female characters,” which may be technically true; after all, Debi Mazar, a reliably outspoken actress, does swing by for about 25 seconds, though it might be 27. But it’s clear “Entourage” is Stone Age in the movies, if not exactly in life, and especially not in Hollywood. Still, that may change, because…