"Bachelorette" front-runner and hair coif connoisseur, Jordan Rodgers, has made a play to be his own man, for once.

Younger brother of All-American football star Aaron Rodgers, Jordan has been pegged as the less desirable (read: less athletic, less cool, less rich, less dating Olivia Munn) member of the Rodgers clan.

This week, J & J shared a tender moment when Jordan addressed his crippling self-confidence problem, dishing out some shade to his cooler, more famous sib along the way. “Me and Aaron don’t really have that much of a relationship. It’s just kind of how he’s chosen to do life,” Jordan told Jojo, divulging that the brothers don’t communicate with each other at all.

But Jordan showed some scheming smarts, artfully turning this vague Aaron trash talking into a personal sob story.

“At every step of my life I was just kind of a disappointment,” Jordan continued. “No matter what I did, it was never good enough for a coach or for a teammate, because I was being compared to someone who did it the best.” Still it’s hard to feel bad for poor Jordan, who somehow still spent time playing in the NFL himself despite being a total “disappointment.”  

Sorry Jojo, looks like you won’t be getting those Packers box seats after all.