Anyone who’s ever wondered about the inner workings of a craft beer manufacturer should hop the Orange Line to one of the largest in the nation, conveniently situated a mere few blocks away from Stony Brook station, to quench that thirst for knowledge. Also, as one might expect, there’s plenty of beer to be drank at the Sam Adams Brewery in JP. We’ve been told that many people enjoy beer. Furthermore, Sam Adams and its seasonal renderings typically taste a great deal better than the 40 ounce bottles of malt liqour so many of us have grown accustomed to. When we dropped by, tour guide Adam Cupples told us that cost-free journeys through his workplace come with info morsels tailored for everyone from 30-year veterans of home brewing to craft beer novices.
That’s Paul Revere on the Sam Adams label, right? Why not call it Paul Revere beer?
We get that one fairly often. It’s pretty well-documented that Sam Adams was not a pretty man, and because of that, people often think that the man on the label is Paul Revere. But it is Sam. Our art department took a little mercy, cleaned up his chin line, and made him look a little more studly. Because of that, people get a little confused.
Wait a sec, Paul’s Revere’s presence on the Sam Adams label is a myth?
The portrait of Sam is done in a very traditional style of how portraits were done at the time, and there’s a very similar Paul Revere portrait in that same style where he’s holding a silver stein, because if I’m not mistaken, he was a silversmith. I think the very traditional setting in that picture has led to some questions, but it’s Sam. We just made him a little prettier.
A few months ago, Fox and Friends complained about a character in a Sam Adams TV commercial who talked about the Declaration of Independence without mentioning the “endowed by their creator” line. Does it make you proud to work for a company that irritated Fox News?
As far as advertising goes, the bottom line is we have certain guidelines that ourselves and other brewers agree to adhere to. We’re trying to sell craft beer. It’s a little surprising when you get bogged down in other things. But our real focus is the beer, and that’s how we move forward, is focusing on brewing great craft beer.
I think Fox News are jerks.
You would probably have more insider information on that than I would.